HALICON 2017

Medical technology companies worldwide are challenged by fast-paced technological innovation, changing business models, evolving health care delivery systems and increasing pressure to demonstrate value – all this while being patient-centric! To be successful, companies need to think strategically about how to leverage analytics, big data and constantly-changing technology. In this session, Cindy will share how 3M is leveraging innovations and strategic partnerships to meet the needs of customers today – and tomorrow. 

Net Promoter Scores are one of the most popular ways for companies to measure customer satisfaction. This talk will highlight the value of going beyond a single score to leverage the customer’s voice to surface actionable insights. We will walk through examples of how unstructured text can lead to a more robust Net Promoter System that will enhance product quality, customer loyalty, and quality service.

As the healthcare system changes from volume to value and risk based contracts, the ability to incorporate EMR data with external data to create a patient-centric repository becomes critical.  Bringing all these disparate sources together requires a central data model that allows all the data to be mastered, cleansed and harmonized so you can build accurate analytics across the healthcare system.

Despite an overwhelming amount of available data, modeling, reporting and insight - sometimes it's hard to build traction and momentum around a daunting subject - how do we look at data, make it simple to understand, and get it to be part of the conversation across the organization? 

This conversation between Allina Health digital experience leader, Chris DuFresne and members of GoKart Labs (Partner Matt Johnson and Client Lead Eric Lovold) will break down the process they used to build momentum and action around data and the customer journey. 

Learn how they used a design sprint, rapid prototyping and human language to help make data/insight part of the everyday conversation and build momentum throughout the organization.